Gossflix

Brits aren’t big fans of foreign-language titles, except for those hyped & trending. ‘Coz who wants FOMO, right? Now, how do we show that they’re missing out so much more? We use their favorite guilty pleasure—gossip.

GossFlix turns non-English show plots into juicy drama to get UK subscribers hooked & streaming. We spread the campaign across places where they regularly get their tea, like trashy magazines, drama accounts, and gossip talk shows.