The sound of silence

Heat pumps are currently a hot topic and are enjoying great popularity. This is hardly surprising, as they are undoubtedly the heating solution of the future. ELCO, the leading provider of heating systems, has focused for decades on developing and marketing the latest heat pumps that are not only efficient and highly versatile but also extremely quiet. This insight inspired the agency to create a national image campaign showcasing ELCO’s “Sound of Silence.” The campaign uses e-panels, banners, mailings, and advertisements, as well as a social media initiative, all aimed at strengthening the premium brand’s position in the non-fossil energy market.