Golden Goose is a luxury footwear brand with a unique product: new shoes that look old.
Though they have a loyal customer base, Golden Goose is far from a household name. This campaign builds brand awareness by shamelessly showing Golden Goose shoes for what they are: works of art.
In uncertain times like these, we can save for the future or enjoy the present…and we all know which one is more fun.
It’s 2022 and the hedonistic spirit of Marie Antoinette and the rococo period strikes a cord. But this time, it’s for the masses.
The copyrights have timed out and the art of the period is public domain, so we use it as our canvas. Paired with cheeky headlines, the Eternally Extra poster campaign captures the attitude of Golden Goose shoes: luxe, over the top, with one foot in the past and the other in the future.
The posters will be hung on city streets in gaudy golden “frames,” blurring the line between advertising and fine art. Passersby will need to read wall text “cards” to see the branding. With this campaign, Golden Goose becomes a patron of public art… not only with crafted streetwear, but with eye-catching installations in cities around the world.
